No. #98
False Consensus Effect
- Overestimating Agreement with Others
The false consensus effect is a cognitive bias whereby people tend to overestimate the extent to which their beliefs, opinions, preferences, values, and habits are normal and typical of those of others. This can lead to products being designed based on the assumption that what the creators prefer or believe is widely shared by the user base.
Read more on WikipediaProduct example
A product team may assume that their personal dislike for a feature is universally felt, leading to unnecessary changes.
Empathy tips
Seek Diverse Opinions
Actively seek out diverse opinions and preferences during the design process.
Broad User Testing
Conduct broad user testing to accurately gauge user preferences.
Avoid Echo Chambers
Avoid design decisions made within echo chambers by including external viewpoints.
Market Research
Regularly conduct market research to understand a wide range of user perspectives.
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