No. #98

False Consensus Effect
- Overestimating Agreement with Others

The false consensus effect is a cognitive bias whereby people tend to overestimate the extent to which their beliefs, opinions, preferences, values, and habits are normal and typical of those of others. This can lead to products being designed based on the assumption that what the creators prefer or believe is widely shared by the user base.

Read more on Wikipedia

Product example

A product team may assume that their personal dislike for a feature is universally felt, leading to unnecessary changes.

Empathy tips


Seek Diverse Opinions

Actively seek out diverse opinions and preferences during the design process.


Broad User Testing

Conduct broad user testing to accurately gauge user preferences.


Avoid Echo Chambers

Avoid design decisions made within echo chambers by including external viewpoints.


Market Research

Regularly conduct market research to understand a wide range of user perspectives.

Need an empathic partner?

Anna Lundqvist portrait
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann portrait
Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
Ola Möller portrait
Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
Hire us