No. #78
Extrinsic Incentives Bias
- Misjudging Motivation
The extrinsic incentives bias is the tendency to overestimate the influence of extrinsic incentives on other people’s behavior and to underestimate the influence of intrinsic incentives. This can affect how products are designed to motivate user behavior, potentially neglecting the importance of intrinsic motivation.
Read more on WikipediaProduct example
A fitness app might focus too much on rewards for exercise, ignoring the intrinsic motivation users have for health and well-being.
Empathy tips
Balance Incentives
Balance extrinsic and intrinsic incentives within product features to motivate users.
Understand User Motivations
Conduct research to understand the intrinsic motivations of your users.
Personalized Goals
Offer personalized goal-setting that aligns with users’ intrinsic motivations.
Feedback on Progress
Provide feedback that highlights intrinsic rewards of user actions.
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