No. #48

- Overemphasizing Innate Attributes

Essentialism is the belief that certain categories of people or things have an underlying and unchangeable essence that dictates their nature. This bias can affect how products are marketed and developed, potentially neglecting the diversity of user needs and experiences.

Read more on Wikipedia

Product example

Assuming that all users from a certain region have the same product needs can lead to designs that don't accommodate actual user diversity.

Empathy tips


Avoid Assumptions

Avoid making assumptions about users based on perceived 'essences' or stereotypes.


User-Centered Design

Focus on user-centered design principles that prioritize the actual needs and feedback of users.


Diverse Representation

Ensure product development and marketing teams are diverse, to counteract essentialist thinking.


Broad Market Research

Conduct broad market research to understand the diverse needs and preferences of your user base.

Need an empathic partner?

Anna Lundqvist portrait
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann portrait
Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
Ola Möller portrait
Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
Hire us