No. #48
Essentialism
- Overemphasizing Innate Attributes
Essentialism is the belief that certain categories of people or things have an underlying and unchangeable essence that dictates their nature. This bias can affect how products are marketed and developed, potentially neglecting the diversity of user needs and experiences.
Read more on WikipediaProduct example
Assuming that all users from a certain region have the same product needs can lead to designs that don't accommodate actual user diversity.
Empathy tips
Avoid Assumptions
Avoid making assumptions about users based on perceived 'essences' or stereotypes.
User-Centered Design
Focus on user-centered design principles that prioritize the actual needs and feedback of users.
Diverse Representation
Ensure product development and marketing teams are diverse, to counteract essentialist thinking.
Broad Market Research
Conduct broad market research to understand the diverse needs and preferences of your user base.
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