No. #119
Escalation of Commitment
- Doubling Down on Decisions
Escalation of commitment refers to an increased commitment to a previous decision in spite of negative information. This is related to the sunk cost fallacy and can lead to further investment in failing projects, products, or strategies due to the commitment already made.
Read more on WikipediaProduct example
A development team might continue investing in a feature that users do not find valuable, simply because significant resources have already been allocated to its development.
Empathy tips
Promote Flexible Strategies
Encourage flexibility in strategies and the willingness to pivot when necessary.
Objective Evaluation Mechanisms
Implement mechanisms for the objective evaluation of projects and decisions at regular intervals.
Facilitate Open Discussions
Create a culture where concerns about ongoing projects can be openly discussed.
Learning from Failure
Foster a learning culture that views redirection or stopping as valuable responses to feedback, not as failures.
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