No. #9
Empathy Gap
- Understanding Diverges Under Different States
Our ability to predict our own or others' desires or behaviors under different emotional states can be flawed, affecting product design that fails to consider user context.
Read more on WikipediaProduct example
A budgeting app may not accommodate the difference in spending behavior between someone in a state of financial anxiety vs. financial stability.
Empathy tips
1
Contextual Design
Design with an understanding of user context and emotional states.
2
User Research
Conduct research to understand the variety of user states and contexts.
3
Adaptive Features
Develop features that adapt to different user emotional states.
4
Comprehensive Testing
Test designs across a range of emotional and contextual user states.
Need an empathic partner?
Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.
Ola Möller
Facilitator helping organisations see the big picture and take action.