No. #9

Empathy Gap
- Understanding Diverges Under Different States

Our ability to predict our own or others' desires or behaviors under different emotional states can be flawed, affecting product design that fails to consider user context.

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Product example

A budgeting app may not accommodate the difference in spending behavior between someone in a state of financial anxiety vs. financial stability.

Empathy tips


Contextual Design

Design with an understanding of user context and emotional states.


User Research

Conduct research to understand the variety of user states and contexts.


Adaptive Features

Develop features that adapt to different user emotional states.


Comprehensive Testing

Test designs across a range of emotional and contextual user states.

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Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
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Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
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Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
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