No. #102
Egocentric Bias
- Centering on One's Perspective
Egocentric bias is the tendency to rely too heavily on one's own perspective and/or have a higher regard for oneself than for others. This can influence product design and marketing, where assumptions are made based on the team's preferences rather than broad user needs.
Read more on WikipediaProduct example
A product team may design features based on what they would want, neglecting diverse user preferences.
Empathy tips
1
Diverse User Research
Conduct extensive user research to gather a wide range of perspectives.
2
Inclusive Design Processes
Implement inclusive design processes that consider various user needs.
3
Challenge Internal Assumptions
Regularly challenge internal assumptions with external data.
4
Perspective-Taking Exercises
Engage in perspective-taking exercises to better understand and anticipate user needs.
Need an empathic partner?
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture