No. #102

Egocentric Bias
- Centering on One's Perspective

Egocentric bias is the tendency to rely too heavily on one's own perspective and/or have a higher regard for oneself than for others. This can influence product design and marketing, where assumptions are made based on the team's preferences rather than broad user needs.

Read more on Wikipedia

Product example

A product team may design features based on what they would want, neglecting diverse user preferences.

Empathy tips


Diverse User Research

Conduct extensive user research to gather a wide range of perspectives.


Inclusive Design Processes

Implement inclusive design processes that consider various user needs.


Challenge Internal Assumptions

Regularly challenge internal assumptions with external data.


Perspective-Taking Exercises

Engage in perspective-taking exercises to better understand and anticipate user needs.

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Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
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Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
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Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
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