No. #112
Effort Justification
- Valuing What We Struggle For
Effort justification is a form of cognitive dissonance that occurs when people value an outcome more highly if they have put effort into achieving it. This can influence how users perceive the value of products or services that require significant effort to use or understand.
Read more on WikipediaProduct example
Users who invest significant time learning to use a complex software may overvalue its effectiveness or overlook simpler solutions.
Empathy tips
1
Acknowledge User Effort
Acknowledge and validate the effort users put into learning or using your product.
2
Simplify User Experience
Work to simplify the user experience to reduce unnecessary effort.
3
Reward Engagement
Provide rewards or recognition for user engagement and effort.
4
User Support and Guidance
Offer robust user support and guidance to help users through challenging aspects of your product.
Need an empathic partner?
Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.
Ola Möller
Facilitator helping organisations see the big picture and take action.