No. #112
Effort Justification
- Valuing What We Struggle For
Effort justification is a form of cognitive dissonance that occurs when people value an outcome more highly if they have put effort into achieving it. This can influence how users perceive the value of products or services that require significant effort to use or understand.
Read more on WikipediaProduct example
Users who invest significant time learning to use a complex software may overvalue its effectiveness or overlook simpler solutions.
Empathy tips
1
Acknowledge User Effort
Acknowledge and validate the effort users put into learning or using your product.
2
Simplify User Experience
Work to simplify the user experience to reduce unnecessary effort.
3
Reward Engagement
Provide rewards or recognition for user engagement and effort.
4
User Support and Guidance
Offer robust user support and guidance to help users through challenging aspects of your product.
Need an empathic partner?
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture