No. #112

Effort Justification
- Valuing What We Struggle For

Effort justification is a form of cognitive dissonance that occurs when people value an outcome more highly if they have put effort into achieving it. This can influence how users perceive the value of products or services that require significant effort to use or understand.

Read more on Wikipedia

Product example

Users who invest significant time learning to use a complex software may overvalue its effectiveness or overlook simpler solutions.

Empathy tips


Acknowledge User Effort

Acknowledge and validate the effort users put into learning or using your product.


Simplify User Experience

Work to simplify the user experience to reduce unnecessary effort.


Reward Engagement

Provide rewards or recognition for user engagement and effort.


User Support and Guidance

Offer robust user support and guidance to help users through challenging aspects of your product.

Need an empathic partner?

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Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
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Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
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Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
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