No. #157

Duration Neglect
- Ignoring Length of Experience

Duration neglect is the phenomenon where the duration of an experience does not affect individuals' overall evaluation of the emotional peak (or trough) of the experience. This can impact user satisfaction with long-term projects or services, where the length of the experience is less influential than the intensity of specific moments.

Read more on Wikipedia

Product example

Users might rate a brief but positive service interaction more favorably than a longer, more complex service that includes both highs and lows.

Empathy tips


Focus on Peak Moments

Design experiences to create memorable peak moments.


End Experiences Positively

Ensure experiences end on a high note to leverage duration neglect positively.


User Feedback on Key Moments

Collect user feedback specifically about key moments within experiences.


Quality Over Quantity

Emphasize the quality of interactions and services over the quantity or duration.

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