No. #21
Distinction Bias
- Enhanced Differentiation in Comparison
Distinction bias describes the tendency to view two options as more dissimilar when evaluating them simultaneously than when evaluating them separately. This can affect how users choose between product versions or features.
Read more on WikipediaProduct example
Users comparing two subscription plans side by side might overemphasize minor differences, affecting their choice.
Empathy tips
1
Simplify Choices
Present options with clear distinctions to avoid overwhelming users.
2
Highlight Key Features
Emphasize the most relevant features or benefits that distinguish each option.
3
User-Centric Design
Design comparison tools that are intuitive and user-friendly.
4
Contextual Information
Provide context for each choice to help users understand their significance.
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Anna Lundqvist
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