No. #86
Declinism
- Belief in the Decline of Society
Declinism is the belief that society is in decline, which can influence how users perceive the world and interact with products designed to solve societal problems. This bias can affect the marketing and adoption of products aimed at improvement or progress.
Read more on WikipediaProduct example
Users may be skeptical of a new sustainability app’s impact, believing that environmental decline is inevitable.
Empathy tips
1
Counteract with Positive Data
Present data and stories that counteract declinism and highlight positive change.
2
Focus on Individual Impact
Emphasize the individual’s ability to make a difference through product use.
3
Community Success Stories
Share success stories from the community to inspire action and hope.
4
Educational Content
Provide educational content on historical progress and the potential for positive impact.
Need an empathic partner?
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture