No. #32
Continued Influence Effect
- Misinformation Persists
Part of the confirmation bias family, the continued influence effect refers to the tendency for misinformation to continue influencing people's thinking even after it's been corrected. This can impact how users perceive a product long after initial misconceptions are addressed.
Read more on WikipediaProduct example
Early reports of a security flaw in an app can affect its reputation long after the issue has been resolved.
Empathy tips
1
Proactive Information Updates
Regularly update users with correct information to combat misinformation.
2
Clear Correction Notices
Make corrections to misinformation clear and noticeable.
3
Educational Content
Provide educational content on how to critically evaluate information.
4
Reputation Management
Actively manage online and offline reputations to mitigate long-term effects of misinformation.
Need an empathic partner?
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture