No. #32
Continued Influence Effect
- Misinformation Persists
Part of the confirmation bias family, the continued influence effect refers to the tendency for misinformation to continue influencing people's thinking even after it's been corrected. This can impact how users perceive a product long after initial misconceptions are addressed.
Read more on WikipediaProduct example
Early reports of a security flaw in an app can affect its reputation long after the issue has been resolved.
Empathy tips
1
Proactive Information Updates
Regularly update users with correct information to combat misinformation.
2
Clear Correction Notices
Make corrections to misinformation clear and noticeable.
3
Educational Content
Provide educational content on how to critically evaluate information.
4
Reputation Management
Actively manage online and offline reputations to mitigate long-term effects of misinformation.
Need an empathic partner?
Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.
Ola Möller
Facilitator helping organisations see the big picture and take action.