No. #32

Continued Influence Effect
- Misinformation Persists

Part of the confirmation bias family, the continued influence effect refers to the tendency for misinformation to continue influencing people's thinking even after it's been corrected. This can impact how users perceive a product long after initial misconceptions are addressed.

Read more on Wikipedia

Product example

Early reports of a security flaw in an app can affect its reputation long after the issue has been resolved.

Empathy tips


Proactive Information Updates

Regularly update users with correct information to combat misinformation.


Clear Correction Notices

Make corrections to misinformation clear and noticeable.


Educational Content

Provide educational content on how to critically evaluate information.


Reputation Management

Actively manage online and offline reputations to mitigate long-term effects of misinformation.

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