No. #94
Consistency Bias
- Assuming Past Preferences Persist
Consistency bias is the erroneous belief that one's past viewpoints or behaviors will remain consistent over time, leading to potential misalignments in product design as user needs and preferences evolve.
Read more on WikipediaProduct example
Relying on user feedback from several years ago to inform the development of new features without considering changes in user preferences or technological advancements.
Empathy tips
1
Dynamic User Feedback
Regularly update user feedback mechanisms to capture current preferences.
2
Evolutionary Product Design
Implement an evolutionary product design process that allows for adaptation as user needs change.
3
Periodic Market Research
Conduct market research at regular intervals to understand shifts in user behavior and preferences.
4
Historical Analysis With Caution
Use historical data cautiously, supplementing it with current insights to guide product development.
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