No. #94

Consistency Bias
- Assuming Past Preferences Persist

Consistency bias is the erroneous belief that one's past viewpoints or behaviors will remain consistent over time, leading to potential misalignments in product design as user needs and preferences evolve.

Read more on Wikipedia

Product example

Relying on user feedback from several years ago to inform the development of new features without considering changes in user preferences or technological advancements.

Empathy tips


Dynamic User Feedback

Regularly update user feedback mechanisms to capture current preferences.


Evolutionary Product Design

Implement an evolutionary product design process that allows for adaptation as user needs change.


Periodic Market Research

Conduct market research at regular intervals to understand shifts in user behavior and preferences.


Historical Analysis With Caution

Use historical data cautiously, supplementing it with current insights to guide product development.

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