No. #26
Congruence Bias
- Testing Hypotheses Narrowly
Congruence bias occurs when individuals rely solely on direct testing of a given hypothesis, rather than considering alternative hypotheses that could also explain the data. This can lead to narrow product testing and missed opportunities for innovation.
Read more on WikipediaProduct example
Developers might focus only on testing whether a new feature works as intended, without considering if an entirely different feature could better meet user needs.
Empathy tips
1
Broad Testing Approaches
Employ a range of testing methods to cover various hypotheses.
2
Encourage Creative Thinking
Foster an environment where team members can propose and test alternative solutions.
3
Iterative Design Process
Incorporate feedback loops that question and test the initial assumptions.
4
Alternative Hypothesis Evaluation
Regularly evaluate and test alternative hypotheses during product development.
Need an empathic partner?
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture