No. #26

Congruence Bias
- Testing Hypotheses Narrowly

Congruence bias occurs when individuals rely solely on direct testing of a given hypothesis, rather than considering alternative hypotheses that could also explain the data. This can lead to narrow product testing and missed opportunities for innovation.

Read more on Wikipedia

Product example

Developers might focus only on testing whether a new feature works as intended, without considering if an entirely different feature could better meet user needs.

Empathy tips


Broad Testing Approaches

Employ a range of testing methods to cover various hypotheses.


Encourage Creative Thinking

Foster an environment where team members can propose and test alternative solutions.


Iterative Design Process

Incorporate feedback loops that question and test the initial assumptions.


Alternative Hypothesis Evaluation

Regularly evaluate and test alternative hypotheses during product development.

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