No. #25
Confirmation Bias
- Seeking Confirming Evidence
Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses. This impacts how users interact with information or features within a product, potentially skewing their experience based on their expectations.
Read more on WikipediaProduct example
A user may overlook new features in an app that contradict their belief about the app's usefulness, focusing instead on features that confirm their existing opinions.
Empathy tips
1
Diverse Information Presentation
Present information and features that challenge users to think differently.
2
User Education
Educate users on the importance of considering all information.
3
Balanced Feature Highlighting
Highlight both new and existing features equally to avoid bias.
4
Encourage Exploration
Motivate users to explore beyond their comfort zones within the app.
Need an empathic partner?
Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.