No. #25
Confirmation Bias
- Seeking Confirming Evidence
Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses. This impacts how users interact with information or features within a product, potentially skewing their experience based on their expectations.
Read more on WikipediaProduct example
A user may overlook new features in an app that contradict their belief about the app's usefulness, focusing instead on features that confirm their existing opinions.
Empathy tips
1
Diverse Information Presentation
Present information and features that challenge users to think differently.
2
User Education
Educate users on the importance of considering all information.
3
Balanced Feature Highlighting
Highlight both new and existing features equally to avoid bias.
4
Encourage Exploration
Motivate users to explore beyond their comfort zones within the app.
Need an empathic partner?
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture