No. #37
Confabulation
- The Invention of False Memories
Confabulation refers to the creation of false memories without the intention to deceive, often filling in gaps in one's memory with fabrications that they believe to be true. This can influence user feedback and testimonials, potentially leading to misleading insights about a product's impact.
Read more on WikipediaProduct example
Users may report features or benefits of a product that don't exist, based on their mistaken memory.
Empathy tips
1
Verify User Claims
Cross-check user testimonials and feedback for accuracy.
2
Educate on Memory Biases
Inform users about the potential for memory biases in feedback processes.
3
Qualitative and Quantitative Data
Balance qualitative feedback with quantitative data.
4
Clarify Communications
Ensure product communications and instructions are clear to minimize misunderstandings.
Need an empathic partner?
Anna Lundqvist
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Eddy Salzmann
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