No. #37

- The Invention of False Memories

Confabulation refers to the creation of false memories without the intention to deceive, often filling in gaps in one's memory with fabrications that they believe to be true. This can influence user feedback and testimonials, potentially leading to misleading insights about a product's impact.

Read more on Wikipedia

Product example

Users may report features or benefits of a product that don't exist, based on their mistaken memory.

Empathy tips


Verify User Claims

Cross-check user testimonials and feedback for accuracy.


Educate on Memory Biases

Inform users about the potential for memory biases in feedback processes.


Qualitative and Quantitative Data

Balance qualitative feedback with quantitative data.


Clarify Communications

Ensure product communications and instructions are clear to minimize misunderstandings.

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