No. #38
Clustering Illusion
- Seeing Patterns in Randomness
The clustering illusion is the tendency to see patterns in random data. This can affect how data is interpreted in user behavior analytics, leading to incorrect conclusions about user preferences or behaviors.
Read more on WikipediaProduct example
A product team may incorrectly identify 'trends' in user feature usage that are actually random variations, leading to misguided product developments.
Empathy tips
1
Statistical Analysis
Employ rigorous statistical methods to differentiate between actual patterns and random noise.
2
Seek Expert Insight
Consult with data scientists or statisticians when interpreting user data.
3
Longitudinal Studies
Conduct long-term studies to confirm if observed patterns persist over time.
4
Educate Teams
Educate product teams on the nature of randomness and pattern recognition.
Need an empathic partner?
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann
Design lead and team culture
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Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture