No. #27
Choice-Supportive Bias
- Affection for Chosen Options
Choice-supportive bias is the tendency to remember one's choices as better than they actually were, affecting how users perceive and interact with chosen products or features over time.
Read more on WikipediaProduct example
After choosing a specific brand, users may overlook its shortcomings and exaggerate its benefits, compared to alternatives they did not choose.
Empathy tips
1
Awareness Campaigns
Raise awareness about this bias in decision-making processes.
2
User Reviews and Comparisons
Provide access to unbiased user reviews and feature comparisons.
3
Post-Decision Support
Offer support and information to users after they make a decision.
4
Continuous Improvement
Gather ongoing feedback to improve and validate the chosen options.
Need an empathic partner?
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture