No. #61
Cheerleader Effect
- Group Attractiveness Bias
The cheerleader effect describes the phenomenon where individuals appear more attractive in a group than in isolation. This can influence social networking and dating apps, where user profiles are presented among others, potentially affecting user interactions and perceptions.
Read more on WikipediaProduct example
Users may perceive others as more attractive when viewing group photos, affecting engagement and selection preferences.
Empathy tips
1
Group vs. Individual Presentation
Consider how user profiles are presented, both individually and in groups.
2
User Perception Research
Conduct research on how the presentation context affects user perceptions.
3
Design for Fair Comparison
Design interfaces to enable fair comparison and choice.
4
Awareness Campaigns
Educate users about the cheerleader effect to mitigate its impact on decision making.
Need an empathic partner?
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture