No. #61

Cheerleader Effect
- Group Attractiveness Bias

The cheerleader effect describes the phenomenon where individuals appear more attractive in a group than in isolation. This can influence social networking and dating apps, where user profiles are presented among others, potentially affecting user interactions and perceptions.

Read more on Wikipedia

Product example

Users may perceive others as more attractive when viewing group photos, affecting engagement and selection preferences.

Empathy tips


Group vs. Individual Presentation

Consider how user profiles are presented, both individually and in groups.


User Perception Research

Conduct research on how the presentation context affects user perceptions.


Design for Fair Comparison

Design interfaces to enable fair comparison and choice.


Awareness Campaigns

Educate users about the cheerleader effect to mitigate its impact on decision making.

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