No. #12
Bizarreness Effect
- Oddity Enhances Memory
Information that is bizarre or odd in some way is more likely to be remembered than typical, non-bizarre information. This can influence marketing and product design strategies to make use of unusual or unexpected features to grab attention.
Read more on WikipediaProduct example
An ad campaign for a productivity app that uses surreal, bizarre imagery might be more memorable than traditional, straightforward advertising.
Empathy tips
1
Leverage Uniqueness
Incorporate unique, memorable elements into product design and marketing.
2
Balance with Usability
Ensure that bizarre elements do not impede usability or clarity.
3
User Testing
Conduct user testing to gauge reactions to unusual features or marketing.
4
Creative Engagement
Engage users creatively to make memorable experiences.
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