No. #12
Bizarreness Effect
- Oddity Enhances Memory
Information that is bizarre or odd in some way is more likely to be remembered than typical, non-bizarre information. This can influence marketing and product design strategies to make use of unusual or unexpected features to grab attention.
Read more on WikipediaProduct example
An ad campaign for a productivity app that uses surreal, bizarre imagery might be more memorable than traditional, straightforward advertising.
Empathy tips
1
Leverage Uniqueness
Incorporate unique, memorable elements into product design and marketing.
2
Balance with Usability
Ensure that bizarre elements do not impede usability or clarity.
3
User Testing
Conduct user testing to gauge reactions to unusual features or marketing.
4
Creative Engagement
Engage users creatively to make memorable experiences.
Need an empathic partner?
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture