No. #12

Bizarreness Effect
- Oddity Enhances Memory

Information that is bizarre or odd in some way is more likely to be remembered than typical, non-bizarre information. This can influence marketing and product design strategies to make use of unusual or unexpected features to grab attention.

Read more on Wikipedia

Product example

An ad campaign for a productivity app that uses surreal, bizarre imagery might be more memorable than traditional, straightforward advertising.

Empathy tips


Leverage Uniqueness

Incorporate unique, memorable elements into product design and marketing.


Balance with Usability

Ensure that bizarre elements do not impede usability or clarity.


User Testing

Conduct user testing to gauge reactions to unusual features or marketing.


Creative Engagement

Engage users creatively to make memorable experiences.

Need an empathic partner?

Anna Lundqvist portrait
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann portrait
Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
Ola Möller portrait
Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
Hire us