No. #11
Base Rate Fallacy
- Neglecting Base Rates
The tendency to ignore base rate information (generic, general information) and focus on specific information (information only pertaining to a certain case). This can lead to skewed perceptions of a product's usefulness or safety.
Read more on WikipediaProduct example
Users might ignore the general safety record of an airline, focusing instead on recent, high-profile incidents when choosing flights.
Empathy tips
1
Highlight Comprehensive Data
Present both specific and base rate data to users in a clear manner.
2
Educational Content
Provide educational content that explains the importance of base rates in decision-making.
3
Balanced Presentation
Ensure that information is presented in a balanced manner, highlighting both specific cases and general trends.
4
User Engagement
Engage users with quizzes or surveys to reinforce understanding of base rates.
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Anna Lundqvist
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Eddy Salzmann
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