No. #129

Backfire Effect
- Strengthening Beliefs Against Contrary Evidence

The backfire effect occurs when individuals are presented with evidence that contradicts their beliefs, yet instead of changing their views, they support their original stance even more strongly. This bias can significantly impact social media, news consumption, and any platform where users are exposed to differing opinions or facts.

Read more on Wikipedia

Product example

In a discussion forum within a health app, users might become more entrenched in their health misconceptions when presented with scientific evidence to the contrary.

Empathy tips


Foster Open Dialogue

Encourage open and respectful dialogue that allows for the exchange of ideas without aggression.


Educational Content on Critical Thinking

Provide content that enhances users' critical thinking and understanding of how to evaluate evidence.


Diverse Perspectives

Expose users to a wide range of perspectives in a controlled and constructive manner.


Feedback Mechanisms

Implement feedback mechanisms that allow users to reflect on their interactions and the information presented.

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