No. #1

Availability Heuristic
- Cognitive Accessibility Shapes Perception

This heuristic influences us to overvalue information that is easily remembered, skewing decisions towards what's recent or memorable.

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Product example

A project management tool might prioritize features based on the most vocal customer feedback, neglecting broader user needs.

Empathy tips


Broaden Research Approaches

Gather data from a variety of sources to ensure a comprehensive view.


Balance Feedback

Weigh recent feedback against long-term trends and data.


Diverse User Testing

Involve a broad spectrum of users in testing phases to capture all needs.


Iterative Design

Regularly revisit and revise design decisions to avoid bias.

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Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
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