No. #1

Availability Heuristic
- Cognitive Accessibility Shapes Perception

This heuristic influences us to overvalue information that is easily remembered, skewing decisions towards what's recent or memorable.

Product example

A project management tool might prioritize features based on the most vocal customer feedback, neglecting broader user needs.

Gather data from a variety of sources to ensure a comprehensive view.

Weigh recent feedback against long-term trends and data.

Involve a broad spectrum of users in testing phases to capture all needs.

Regularly revisit and revise design decisions to avoid bias.

Anna Lundqvist

UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops

Eddy Salzmann

Design lead and team culture enthusiast driving products and design processes

Ola Möller

Founder of MethodKit who has a passion for organisations and seeing the big picture