No. #1
Availability Heuristic
- Cognitive Accessibility Shapes Perception
This heuristic influences us to overvalue information that is easily remembered, skewing decisions towards what's recent or memorable.
Read more on WikipediaProduct example
A project management tool might prioritize features based on the most vocal customer feedback, neglecting broader user needs.
Empathy tips
1
Broaden Research Approaches
Gather data from a variety of sources to ensure a comprehensive view.
2
Balance Feedback
Weigh recent feedback against long-term trends and data.
3
Diverse User Testing
Involve a broad spectrum of users in testing phases to capture all needs.
4
Iterative Design
Regularly revisit and revise design decisions to avoid bias.
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Eddy Salzmann
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