No. #53
Authority Bias
- Influence of Authority Figures
Authority bias is the tendency to attribute greater accuracy to the opinion of an authority figure, regardless of content. This can lead to overvaluing opinions of industry leaders or influencers in product development decisions.
Read more on WikipediaProduct example
Prioritizing a feature because it was suggested by a well-known figure in the industry, without sufficient evidence of its value to users.
Empathy tips
1
Critical Evaluation
Encourage critical evaluation of all ideas, regardless of their source.
2
Diverse Input
Seek input from a wide range of sources, not just those in positions of authority.
3
Evidence-Based Decision Making
Make decisions based on evidence and data, rather than opinions.
4
Awareness Programs
Develop awareness programs about authority bias for the development team.
Need an empathic partner?
Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.
Ola Möller
Facilitator helping organisations see the big picture and take action.