No. #53

Authority Bias
- Influence of Authority Figures

Authority bias is the tendency to attribute greater accuracy to the opinion of an authority figure, regardless of content. This can lead to overvaluing opinions of industry leaders or influencers in product development decisions.

Read more on Wikipedia

Product example

Prioritizing a feature because it was suggested by a well-known figure in the industry, without sufficient evidence of its value to users.

Empathy tips


Critical Evaluation

Encourage critical evaluation of all ideas, regardless of their source.


Diverse Input

Seek input from a wide range of sources, not just those in positions of authority.


Evidence-Based Decision Making

Make decisions based on evidence and data, rather than opinions.


Awareness Programs

Develop awareness programs about authority bias for the development team.

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Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
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Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
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Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
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