No. #2

Attentional Bias
- Directed Focus Shapes Our World

Focuses our attention on certain details while ignoring others, influenced by current thoughts or emotions, affecting product usability and design.

Product example

A fitness app may highlight calorie counting for users interested in weight loss, overshadowing other health aspects.

Ensure product features cater to a wide range of user interests and needs.

Implement mechanisms to capture diverse user feedback continuously.

Create adaptable user interfaces that can evolve based on user interaction.

Educate the design team on cognitive biases to foster mindfulness in design choices.

Anna Lundqvist

UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops

Eddy Salzmann

Design lead and team culture enthusiast driving products and design processes

Ola Möller

Founder of MethodKit who has a passion for organisations and seeing the big picture