No. #2

Attentional Bias
- Directed Focus Shapes Our World

Focuses our attention on certain details while ignoring others, influenced by current thoughts or emotions, affecting product usability and design.

Read more on Wikipedia

Product example

A fitness app may highlight calorie counting for users interested in weight loss, overshadowing other health aspects.

Empathy tips


Inclusive Design Strategies

Ensure product features cater to a wide range of user interests and needs.


User Feedback Loops

Implement mechanisms to capture diverse user feedback continuously.


Design Flexibility

Create adaptable user interfaces that can evolve based on user interaction.


Awareness Training

Educate the design team on cognitive biases to foster mindfulness in design choices.

Need an empathic partner?

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Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
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Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
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Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
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