No. #2
Attentional Bias
- Directed Focus Shapes Our World
Focuses our attention on certain details while ignoring others, influenced by current thoughts or emotions, affecting product usability and design.
Read more on WikipediaProduct example
A fitness app may highlight calorie counting for users interested in weight loss, overshadowing other health aspects.
Empathy tips
1
Inclusive Design Strategies
Ensure product features cater to a wide range of user interests and needs.
2
User Feedback Loops
Implement mechanisms to capture diverse user feedback continuously.
3
Design Flexibility
Create adaptable user interfaces that can evolve based on user interaction.
4
Awareness Training
Educate the design team on cognitive biases to foster mindfulness in design choices.
Need an empathic partner?
![Anna Lundqvist portrait](/_ipx/f_webp&q_81&s_600x600/images/aeo-advisory-team-anna-lundqvist.png)
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
![Eddy Salzmann portrait](/_ipx/f_webp&q_81&s_600x600/images/aeo-advisory-team-eddy-salzmann.png)
Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
![Ola Möller portrait](/_ipx/f_webp&q_81&s_600x600/images/aeo-advisory-team-ola-moeller.png)
Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture