No. #44

- Attributing Human Traits to Non-Humans

Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. It affects how users interact with and perceive products, especially in technology with 'human-like' features.

Read more on Wikipedia

Product example

Users might trust or relate to a virtual assistant more if it has a human-like persona, affecting user engagement levels.

Empathy tips


Human-Like Feature Design

Design features that appropriately use human-like traits to enhance user experience.


Balance in Anthropomorphism

Ensure the use of anthropomorphism does not lead to unrealistic expectations of technology.


User Research on Perceptions

Conduct user research to understand how human-like features affect user perception.


Ethical Considerations

Consider the ethical implications of using anthropomorphism in product design.

Need an empathic partner?

Anna Lundqvist portrait
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann portrait
Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
Ola Möller portrait
Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
Hire us