No. #44
Anthropomorphism
- Attributing Human Traits to Non-Humans
Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. It affects how users interact with and perceive products, especially in technology with 'human-like' features.
Read more on WikipediaProduct example
Users might trust or relate to a virtual assistant more if it has a human-like persona, affecting user engagement levels.
Empathy tips
1
Human-Like Feature Design
Design features that appropriately use human-like traits to enhance user experience.
2
Balance in Anthropomorphism
Ensure the use of anthropomorphism does not lead to unrealistic expectations of technology.
3
User Research on Perceptions
Conduct user research to understand how human-like features affect user perception.
4
Ethical Considerations
Consider the ethical implications of using anthropomorphism in product design.
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Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.