No. #44

Anthropomorphism
- Attributing Human Traits to Non-Humans

Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. It affects how users interact with and perceive products, especially in technology with 'human-like' features.

Read more on Wikipedia

Product example

Users might trust or relate to a virtual assistant more if it has a human-like persona, affecting user engagement levels.

Empathy tips

1

Human-Like Feature Design

Design features that appropriately use human-like traits to enhance user experience.

2

Balance in Anthropomorphism

Ensure the use of anthropomorphism does not lead to unrealistic expectations of technology.

3

User Research on Perceptions

Conduct user research to understand how human-like features affect user perception.

4

Ethical Considerations

Consider the ethical implications of using anthropomorphism in product design.

Need an empathic partner?

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Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
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Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.
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Ola Möller
Facilitator helping organisations see the big picture and take action.