No. #41

Anecdotal Evidence
- The Misleading Impact of Stories

Anecdotal evidence refers to the use of personal stories or isolated examples instead of sound arguments or compelling evidence. This can influence product teams to make decisions based on compelling user stories rather than broad user data.

Read more on Wikipedia

Product example

A few vivid user stories about a specific problem might lead to prioritizing it over more widespread but less dramatically reported issues.

Empathy tips


Balance Anecdotal and Empirical Data

Balance decision-making between anecdotal evidence and comprehensive data analysis.


Critical Thinking Skills

Encourage critical thinking and skepticism towards anecdotal evidence.


User Story Diversification

Collect a diverse range of user stories to prevent bias.


Quantitative Support

Seek quantitative data to support or refute anecdotal evidence.

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Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
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