No. #41

Anecdotal Evidence
- The Misleading Impact of Stories

Anecdotal evidence refers to the use of personal stories or isolated examples instead of sound arguments or compelling evidence. This can influence product teams to make decisions based on compelling user stories rather than broad user data.

Read more on Wikipedia

Product example

A few vivid user stories about a specific problem might lead to prioritizing it over more widespread but less dramatically reported issues.

Empathy tips

1

Balance Anecdotal and Empirical Data

Balance decision-making between anecdotal evidence and comprehensive data analysis.

2

Critical Thinking Skills

Encourage critical thinking and skepticism towards anecdotal evidence.

3

User Story Diversification

Collect a diverse range of user stories to prevent bias.

4

Quantitative Support

Seek quantitative data to support or refute anecdotal evidence.

Need an empathic partner?

Anna Lundqvist portrait
Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
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Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.
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Ola Möller
Facilitator helping organisations see the big picture and take action.