No. #136
Ambiguity Effect
- Avoidance of Uncertain Options
The ambiguity effect is the tendency to avoid options for which the probability of a favorable outcome is unknown. This can lead users to prefer familiar but less beneficial options over unfamiliar, potentially more advantageous choices in products, services, and information seeking.
Read more on WikipediaProduct example
When presented with two investment options on a platform, one well-known but with modest returns and another unknown but with potentially higher returns, users may choose the former to avoid ambiguity.
Empathy tips
Clarify Information
Provide clear and comprehensive information to reduce ambiguity around new or unfamiliar options.
Risk Education
Educate users about risk management and the potential benefits of exploring ambiguous options.
User Support and Guidance
Offer support and guidance to help users make informed decisions in the face of ambiguity.
Feedback Loops
Implement feedback loops to gather insights on user decisions and refine the presentation of options.
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